SaaS founders on r/indiehackers and HN obsess over activation rates but almost never watch a real stranger attempt their onboarding flow — they rely on analytics that tell them *where* users drop off but not *why*. RoastMyOnboarding recruits vetted indie hackers to do a 10-minute recorded screen session of a founder's onboarding, then delivers a timestamped video roast with specific friction points called out. It's a lightweight, async alternative to expensive UX research agencies, priced for solo founders who can't afford UserTesting.com's enterprise plans.
Early-stage SaaS founders with 10-200 active users who are seeing drop-off in activation
$49 per roast session (3 reviewers), or $99/mo for 2 sessions/month — async service model
Hacker News: Activation is the new acquisition bottleneck for indie SaaS, and AI-generated UX advice is generic — real human friction recordings are irreplaceable.
Activation is the new acquisition bottleneck for indie SaaS, and AI-generated UX advice is generic — real human friction recordings are irreplaceable.
Founder submits their app URL and login credentials; one recruited reviewer records a 10-min Loom walkthrough with timestamped comments; founder gets the video within 48 hours.
AI transcribes the roast video and generates a prioritized friction report with suggested fixes, turning a 10-minute watch into a scannable action list.
Supply-side cold start — recruiting reliable, articulate reviewers who give genuinely useful feedback is hard to scale and quality-control.
Likely buyers are founders, operators, and small teams with a recurring business process. Start with Early-stage SaaS founders with 10-200 active users who are seeing drop-off in activation and validate whether this can replace a spreadsheet, manual review, or consultant workflow.
Find the first 10 users by searching for recent complaints around "SaaS onboarding" in Hacker News, developer communities, GitHub issues, and niche Slack or Discord groups. Offer a concierge version first: manually solve the workflow for a few users, then automate only the repeated steps.
This opportunity also appears in curated IdeaGenius playbooks for builders comparing adjacent markets.
Get a complete blueprint for building this app — tech stack, database schema, API endpoints, go-to-market plan, and more. Generated by AI in seconds. Download as Markdown.
To build a RoastMyOnboarding app, start by validating the problem. Generate a full project spec above for a complete tech stack and build plan.
A medium difficulty app like this typically costs $0-$5,000 for an MVP. Monetization: $49 per roast session (3 reviewers), or $99/mo for 2 sessions/month — async service model.
Early-stage SaaS founders with 10-200 active users who are seeing drop-off in activation