Indie SaaS founders consistently report on r/SaaS and HN that they lose users silently with zero actionable feedback — exit surveys get <5% completion and Mixpanel funnels only show where users dropped, not why. Churn Autopsy automatically sequences lightweight, conversational offboarding interviews via email when a user cancels or goes inactive, then uses LLM analysis to cluster reasons into a prioritized 'why we're losing' dashboard. Founders get real churn reasons without hiring a customer success team.
Solo SaaS founders and small indie teams with 50–2000 active users who are flying blind on churn
$29/mo for up to 500 churned users/mo analyzed; $79/mo for unlimited — free tier for first 50 interviews
Hacker News: The explosion of indie SaaS products means thousands of solo founders are now hitting their first churn wall with no resources to do manual customer research.
The explosion of indie SaaS products means thousands of solo founders are now hitting their first churn wall with no resources to do manual customer research.
Webhook listens for Stripe cancellation → fires a 3-question email sequence → LLM clusters responses → simple dashboard shows top 5 churn reasons.
LLM clustering turns free-text cancellation responses into actionable, ranked themes without manual tagging — the core value is automated insight synthesis.
Low email open rates on cancellation emails could starve the product of data, making the dashboard feel empty for small-volume founders.
Likely buyers are founders, operators, and small teams with a recurring business process. Start with Solo SaaS founders and small indie teams with 50–2000 active users who are flying blind on churn and validate whether this can replace a spreadsheet, manual review, or consultant workflow.
Find the first 10 users by searching for recent complaints around "SaaS churn" in Hacker News, developer communities, GitHub issues, and niche Slack or Discord groups. Offer a concierge version first: manually solve the workflow for a few users, then automate only the repeated steps.
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A medium difficulty app like this typically costs $0-$5,000 for an MVP. Monetization: $29/mo for up to 500 churned users/mo analyzed; $79/mo for unlimited — free tier for first 50 interviews.
Solo SaaS founders and small indie teams with 50–2000 active users who are flying blind on churn